James Donaldson is a veteran of nearly 30 years in the food, beverage and agriculture sectors in B.C. He joined BC Food & Beverage as CEO in July 2014 and has transformed the organization into one that represents and supports all aspects of the industry. Its collective membership represents $7 billion in industry revenues.

GREATEST SUCCESS: Doubling our membership in less than three years.
BEVERAGE OF CHOICE: B.C. red wine.
BUCKET LIST: Hiking Machu Picchu.
BEST ADVICE: Not to overanalyze things that are beyond my control.