Greg Malpass

Founder and CEO
Traction on Demand

Greg Malpass founded Traction on Demand, which was acquired by He has received BIV’s BC CEO of the Year Award and been recognized as a BIV Forty under 40 leader. Malpass is a board member of Traction Rec, Traction Complete and Sign In (formerly Traction Guest) and the founder and executive chair of Uncommon Purpose.

GREATEST SUCCESS: Built Traction on Demand from zero to nearly 1,500 people.
TOUGHEST CHALLENGE: Deciding to sell Traction. Now that dust has settled, so proud of that choice.
GOAL FOR 2022: Own my calendar. Time with intention.
LOOKING AHEAD: Walk kids to school daily.