Greg Malpass founded Traction on Demand, which was acquired by Salesforce.com. He has received BIV’s BC CEO of the Year Award and been recognized as a BIV Forty under 40 leader. Malpass is a board member of Traction Rec, Traction Complete and Sign In (formerly Traction Guest) and the founder and executive chair of Uncommon Purpose.

GREATEST SUCCESS: Built Traction on Demand from zero to nearly 1,500 people.
TOUGHEST CHALLENGE: Deciding to sell Traction. Now that dust has settled, so proud of that choice.
GOAL FOR 2022: Own my calendar. Time with intention.
LOOKING AHEAD: Walk kids to school daily.