Greg Malpass

Founder and CEO
Traction on Demand

After spending nearly a decade in marketing and enterprise sales roles, Greg Malpass founded Traction on Demand in 2006 in Port Moody, BC. He’s the first to admit that his intentions in starting Traction on Demand were very simple: to serve a small number of clients and help them better unite their sales and marketing teams. Contrary to his early intentions, and using his unconventional leadership style, Greg has grown Traction on Demand into one of North America’s largest, dedicated Salesforce consulting firms with 1100+ Tractionites strong globally. In addition, Greg has successfully incubated and launched a suite of SaaS product companies including Traction Guest, Traction Rec, Traction Hierarchies and Traction Complete. Greg has received BIV’s BC CEO Award and been recognized as a BIV Forty under 40 leader.