For more than 30 years, Bruce Allen has been a cornerstone in the Canadian entertainment industry, and Bruce Allen Talent one of the most powerful management agencies in North America. In 2008, Allen was named to the Canadian Academy of Recording Arts and Sciences’ board of directors and he remains on the board to this day.
WHAT’S NEW: The thing I’m most proud of is that I had no layoffs or salary cuts for my staff during COVID and that my artists took the situation seriously. When we ventured out again, they followed protocol and we never had to cancel a show.
NON-PROFIT CAUSE: Kids Up Front.
BEVERAGE OF CHOICE: Coca-Cola.