Susan Senecal joined A&W Food Services of Canada Inc. as an area manager and has since held the positions of regional director of operations, vice-president of operations, CMO and COO. In February 2018, Senecal became president and CEO – the fifth CEO in the company’s 66-year history, and the first-ever fully bilingual CEO and woman in the role.
WHAT’S NEW: A&W signed a country agreement for Canada with Pret A Manger, with the first shop opening this summer.
NON-PROFIT CAUSE: MS Society of Canada – through a corporate partnership and as a volunteer director on the national board.
BEVERAGE OF CHOICE: A&W frozen root beer.
FAVOURITE SPORTS TEAM: Montreal Canadiens.