Andrew Reid founded Vision Critical (now Alida), one of Vancouver’s anchor technology companies. He is more than four years into the launch of Rival Technologies and Reach3 Insights. Reid is co-founder and a director of Rival Group and co-chair of the Brain Breakthroughs Campaign. He is a Canada’s Top 40 Under 40 and BIV Forty under 40 recipient.

SOMEONE YOU ADMIRE: My sister, Jennifer, who works with me. Our strenghths and weaknesses complement each other.
FAVOURITE QUOTE: “Don’t let the noise of others’ opinions drown out your own inner voice.” – Steve Jobs
BEVERAGE OF CHOICE: Picante cocktail.
FAVOURITE MEAL: Nobu Malibu with my wife and boys.